SABRINA PLACIER

CREATIVE STRATEGIST | INTERNAL COMMS & EVENTS

Communications & Events Specialist based in Vancouver.

Designing meaningful experiences that connect people and ideas.

Phone (778) 652-8064

E-mail placiersabrina@gmail.com
Adress Vancouver, Canada

Download resume

Sabrina Placier communication stratégie vancouver.jpg

35+

ORGANIZATIONS

8+

ANNUAL EVENTS

$30-100K

BUDGETS MANAGED

SNCF

Internal comms

Orchestrated internal communication strategies for a workforce of 4,000 employees, ensuring alignment between corporate vision and frontline engagement.

Produced high impact multi-channel content, including intranet management and print campaigns (such as 'La P’tite Foulée') to strengthen corporate culture and internal cohesion.

MAZA YANA

Branding

Full brand identity design from UX/UI wireframing to social media strategy.

Developed a cohesive social media strategy and digital assets that elevated brand perception and customer trust.

RIFCB

Liaison coordinator

Coordinated professional events across British Columbia, managing a complex network of 35+ organizations and diverse provincial stakeholders. Successfully delivered 8+ annual events with $30K+ budget oversight while designing 4+ specialized training modules to enhance community engagement and knowledge sharing.

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FREELANCE

Creative strategy

Delivered high end freelance design and branding solutions for a diverse portfolio of clients ranging from real estate professionals to boutique healthcare services. Managed end-to-end creative processes including visual identity development, high impact marketing collateral (flyers, business cards) and cohesive social media content systems.

ED&I TRAINING PROGRAM

Project management

Led a $55K equity, diversity and inclusion training program across three organizations, coordinating SMEs and stakeholders to design and deliver four asynchronous learning modules via Moodle.

The program contributed to national curriculum integration and strengthened organizational capacity in inclusive practices and training development.

FRANCOPHONE YOUTH COUNCIL

Event coordination

Coordinated large scale leadership and community events with over 100 participants, managing logistics including transportation, accommodation, catering and programming.

Collaborated with vendors, facilitators and volunteers to deliver engaging experiences supporting youth development and community engagement.

Beyond Communications:
A strategic spproach

I don't just share information, I create environments where ideas can thrive.

For the past years I have navigated between corporate environments like SNCF and community centered organizations like RIFCB.

My approach is defined by three pillars:

Strategic clarity : every event or campaign I lead starts with a clear 'Why'. I manage multi stakeholder expectations to ensure everyone is aligned.

Creative versatility : being a communications specialist with UI/UX and graphic design skills allows me to maintain visual consistency across all platforms from internal intranets to social media branding.

Adaptability: currently based in Vancouver, I am experienced in the British Columbia landscape, managing local events and coordinating with diverse provincial organizations.

What I bring to your team

Strategic communication & engagement
Event design & execution (up to 100 attendees)
Cross functional collaboration (HR, Comms, L&D)
Data driven approach (surveys, performance tracking)
Bilingual (FR/EN)

INTERVIEWS & MEDIA FEATURES

Francophone Youth Council of British Columbia

Radio Interview 25th Francophone Youth Parliament of BC

Featured as a representative of the Conseil jeunesse francophone de la Colombie Britannique during media coverage of the 25th Francophone Youth Parliament in Victoria, a large scale leadership and civic engagement event gathering over 100 youth participants from across British Columbia.

British Columbia Francophone Games

Participated in media coverage during the Jeux francophones de la Colombie-Britannique, representing the Francophone Youth Council of British Columbia at a large-scale francophone community and youth engagement event bringing together participants from across the province.

Francophone federation

of British Columbia

29:30s - 49:45s

Participated in a radio interview on Radio Victoria to discuss francophone immigration services available in British Columbia and highlight the role of organizations within the Francophone Immigration Network (RIFCB/FFCB) in supporting newcomers and community integration.